Villa 1331 - Meta-Ads-Kampagnen
Facebook- und Instagram-Werbekampagnen für eine luxuriöse Mietvilla. Strategie, Creatives, Targeting und Optimierung.
About the Project
Villa 1331 is a luxury rental villa for which we managed advertising campaigns on the Meta platform (Facebook and Instagram). The project covers the full digital marketing cycle - from developing an advertising strategy and creating creatives, through audience targeting setup and A/B testing, to daily monitoring and campaign optimization for maximum return on ad spend.
Technologies
- Meta Business Suite (Facebook Ads Manager)
- Meta Pixel for tracking and remarketing
- Canva / Adobe Creative Suite for creative design
- A/B testing of audiences and creatives
- Custom and Lookalike audiences
Features
- Advertising strategy development with target audience definition
- Visual creative design (carousels, videos, single image ads)
- Audience targeting by interests, demographics, and behavior
- A/B testing of different creatives, copy, and audiences
- Daily monitoring and bid strategy optimization
- Remarketing campaigns for users who showed interest
- Monthly reports with key metrics (CPM, CPC, CTR, ROAS)
What Makes It Special
The project is purely digital marketing without a website component - the focus is on generating inquiries and reservations through Meta Ads. The luxury segment requires precise targeting and premium creatives to attract a high-spending audience.
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